[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.certnakoze.cz\/jak-se-naucit-vse-o-marketingu-na-socialnich-sitich\/#Article","mainEntityOfPage":"https:\/\/www.certnakoze.cz\/jak-se-naucit-vse-o-marketingu-na-socialnich-sitich\/","headline":"Jak se nau\u010dit v\u0161e o marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch?","name":"Jak se nau\u010dit v\u0161e o marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch?","description":"L\u00e1k\u00e1 v\u00e1s st\u00e1t se online market\u00e9rem a pracovat v oboru, kter\u00fd m\u00e1 p\u0159ed sebou slibnou budoucnost? Marketing na soci\u00e1ln\u00edch s\u00edt\u00edch je velmi dynamick\u00fd a zaj\u00edmav\u00fd […]","datePublished":"2020-11-18","dateModified":"2023-09-01","author":{"@type":"Person","@id":"https:\/\/www.certnakoze.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.certnakoze.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/40308b9402d145b1dc164f447b6506e9dadca8c8362c3ffb52df95e789c0fd10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"certnakoze.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.certnakoze.cz\/wp-content\/uploads\/img_a389313_w1782_t1605014706.jpg","url":"https:\/\/www.certnakoze.cz\/wp-content\/uploads\/img_a389313_w1782_t1605014706.jpg","height":0,"width":0},"url":"https:\/\/www.certnakoze.cz\/jak-se-naucit-vse-o-marketingu-na-socialnich-sitich\/","about":["Slu\u017eby"],"wordCount":1106,"articleBody":"          L\u00e1k\u00e1 v\u00e1s st\u00e1t se online market\u00e9rem a pracovat v oboru, kter\u00fd m\u00e1 p\u0159ed sebou slibnou budoucnost? Marketing na soci\u00e1ln\u00edch s\u00edt\u00edch je velmi dynamick\u00fd a zaj\u00edmav\u00fd obor, kter\u00fd bav\u00ed p\u0159edev\u0161\u00edm n\u00e1padit\u00e9 a kreativn\u00ed lidi, kte\u0159\u00ed se r\u00e1di v online sv\u011bt\u011b sami pohybuj\u00ed. Jak se tedy nau\u010dit v\u0161e o online marketingu p\u0159ehledn\u011b a na jednom m\u00edst\u011b? Online marketing p\u0159edstavuje velmi rozmanit\u00fd obor V oboru online marketingu se m\u016f\u017eete v\u011bnovat hned n\u011bkolika velmi zaj\u00edmav\u00fdm podoblastem. Mezi nejzn\u00e1m\u011bj\u0161\u00ed a nejatraktivn\u011bj\u0161\u00ed z nich pat\u0159\u00ed nap\u0159\u00edklad: copywriting spr\u00e1va soci\u00e1ln\u00edch s\u00edt\u00ed PPC reklamy v\u00fdkonnostn\u00ed marketing linkbuilding a SEO grafika, video M\u016f\u017eete se specializovat pouze na jednu z nich, ale tak\u00e9 spojit v\u00edce z t\u011bchto oblast\u00ed. Jen m\u00e1lokdo se dok\u00e1\u017ee opravdu naplno v\u011bnovat v\u0161em podoblastem, alespo\u0148 ne tak, aby se st\u00e1le jednalo o velmi kvalitn\u00ed pr\u00e1ci. P\u0159esto je velmi vhodn\u00e9 m\u00edt pov\u011bdom\u00ed i o ostatn\u00edch oblastech a celkov\u00e9m pojet\u00ed online marketingu. Jedn\u00e1 se toti\u017e o velmi obs\u00e1hl\u00fd a dynamick\u00fd obor, kde i p\u016flrok p\u0159edstavuje dlouh\u00e9 \u010dasov\u00e9 obdob\u00ed. \u010casto se tedy m\u016f\u017ee st\u00e1t, \u017ee v\u00e1s n\u011bkolik m\u011bs\u00edc\u016f ne\u010dinnosti (\u00faraz, nemoc, mate\u0159sk\u00e1 dovolen\u00e1) m\u016f\u017ee vyhodit z jedouc\u00edho vlaku. Na\u0161t\u011bst\u00ed pro v\u00e1s i v takov\u00fdch situac\u00edch nemus\u00edte ztr\u00e1cet motivaci a lze rychle nasko\u010dit zp\u011bt. Prozrad\u00edme v\u00e1m, jak se nau\u010dit v\u0161e o tomto kr\u00e1sn\u00e9m a prosperuj\u00edc\u00edm oboru od nuly, ale tak\u00e9, jak nasko\u010dit zp\u011bt do vlaku a zdokonalit sv\u00e9 znalosti. Jak a kde se nau\u010dit v\u0161e o online marketingu? Nejrychlej\u0161\u00edm zdrojem v\u0161ech informac\u00ed o digit\u00e1ln\u00edm marketingu je skv\u011bl\u00fd a komplexn\u00ed rekvalifika\u010dn\u00ed kurz online marketingu, kter\u00fd po\u0159\u00e1d\u00e1 vzd\u011bl\u00e1vac\u00ed spole\u010dnost Orange Academy. Dozv\u00edte se na n\u011bm z\u00e1kladn\u00ed a d\u016fle\u017eit\u00e9 informace ze v\u0161ech oblast\u00ed. Osnova kurzu nab\u00edz\u00ed vysv\u011btlen\u00ed z\u00e1klad\u016f digit\u00e1ln\u00edho marketingu, dozv\u00edte se, co to je a jak nastavit marketingovou strategii \u010di mix nebo prohloub\u00edte sv\u00e9 znalosti z oblasti copywritingu, soci\u00e1ln\u00edch s\u00edt\u00ed a PPC reklamy. A je toho samoz\u0159ejm\u011b mnohem v\u00edc. Kurz je ur\u010den pro \u00fapln\u00e9 za\u010d\u00e1te\u010dn\u00edky, kte\u0159\u00ed se cht\u011bj\u00ed st\u00e1t market\u00e9ry, ale tak\u00e9 pro pokro\u010dil\u00e9, kte\u0159\u00ed by si r\u00e1di upevnili sv\u00e9 znalosti. Kde se tyto rekvalifika\u010dn\u00ed kurzy po\u0159\u00e1daj\u00ed? V\u016fbec nemus\u00edte jezdit pouze do velk\u00fdch m\u011bst jako je Praha \u010di Brno (ale i zde se samoz\u0159ejm\u011b po\u0159\u00e1daj\u00ed). Nab\u00eddka m\u011bst, ve kter\u00fdch se kurz po\u0159\u00e1d\u00e1, toti\u017e obsahuje tak\u00e9 men\u0161\u00ed m\u011bsta jako Plze\u0148, \u010ceskou T\u0159ebovou, \u010cesk\u00e9 Bud\u011bjovice nebo Liberec. Soci\u00e1ln\u00ed s\u00edt\u011b a marketing Rozhodli jste se v\u011bnovat marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch? Mnoho firem a zna\u010dek hled\u00e1 online market\u00e9ry, kte\u0159\u00ed se jim budou v\u011bnovat v oblasti obsahu jejich soci\u00e1ln\u00edch s\u00edt\u00edch. Proto se m\u016f\u017eete st\u00e1t content specialisty a p\u0159\u00edpadn\u011b sv\u00e9 slu\u017eby kombinovat s v\u00fdkonnostn\u00ed (placenou) reklamou. Jak\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b se k t\u011bmto \u00fa\u010del\u016fm nejv\u00edce hod\u00ed? Facebook Pro men\u0161\u00ed a st\u0159edn\u00ed firmy se nej\u010dast\u011bji jako prodejn\u00ed kan\u00e1l pou\u017e\u00edv\u00e1 Facebook. Je ide\u00e1ln\u00ed volbou pro prezentaci firmy a p\u0159edstaven\u00ed va\u0161ich produkt\u016f. Nav\u00edc je velmi dob\u0159e uzp\u016fsoben i pro vytv\u00e1\u0159en\u00ed placen\u00fdch kampan\u00ed. Facebook se nej\u010dast\u011bji hod\u00ed pro podporu prodeje, av\u0161ak nem\u016f\u017eete si myslet, \u017ee pouh\u00fdm zalo\u017een\u00edm profilu nebo str\u00e1nky na Facebooku p\u0159il\u00e1k\u00e1te stovky z\u00e1kazn\u00edk\u016f. Obsahu na Facebooku se mus\u00edte konstantn\u011b v\u011bnovat, aby spl\u0148oval i prodejn\u00ed hledisko. Nejv\u00edce se zde uplat\u0148uj\u00ed rychl\u00e9 a impulzivn\u00ed n\u00e1kupy, kter\u00fdm by m\u011blo odpov\u00eddat i va\u0161e zbo\u017e\u00ed. Instagram Druh\u00fdm tit\u00e1nem mezi soci\u00e1ln\u00edmi s\u00edt\u011bmi je Instagram, kter\u00fd byl prim\u00e1rn\u011b stvo\u0159en pro uchov\u00e1v\u00e1n\u00ed fotek a vytv\u00e1\u0159en\u00ed kr\u00e1sn\u00fdch galeri\u00ed. V oblasti marketingu se \u010dasto jedn\u00e1 pouze o dopl\u0148kov\u00fd n\u00e1stroj, av\u0161ak sv\u00e9 opodstatn\u011bn\u00ed v prodeji p\u0159esto m\u00e1 velik\u00e9. Pro Instagram je toti\u017e typick\u00fd influencer marketing, kter\u00fd si z\u00edsk\u00e1v\u00e1 velkou oblibu. Nutno v\u0161ak podotknout, \u017ee ne ka\u017ed\u00fd produkt lze prod\u00e1vat pomoc\u00ed influencer\u016f. Youtube Skv\u011bl\u00fdm prezenta\u010dn\u00edm n\u00e1strojem firmy se tak\u00e9 m\u016f\u017ee st\u00e1t Youtube, kter\u00fd umo\u017e\u0148uje nahr\u00e1vat audiovizu\u00e1ln\u00ed obsah. Nejl\u00e9pe zde funguje kreativn\u00ed a zaj\u00edmav\u00fd obsah, kter\u00fd m\u00e1 potenci\u00e1l st\u00e1t se vir\u00e1lem. Dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b Mezi dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt \u0159ad\u00edme LinkedIn, Twitter nebo t\u0159eba Pinterest. Tyto aplikace ji\u017e nevyu\u017e\u00edvaj\u00ed v\u0161echny firmy, jeliko\u017e nejsou zdaleka tak univerz\u00e1ln\u00ed jako v\u00fd\u0161e zmi\u0148ovan\u00e1 trojice. N\u011bkter\u00e9 produkty a slu\u017eby v\u0161ak lze \u00fasp\u011b\u0161n\u011b prezentovat i na t\u011bchto obl\u00edben\u00fdch aplikac\u00edch u\u017eivatel\u016f. A kdo v\u00ed? Mo\u017en\u00e1 v\u00e1s pr\u00e1v\u011b odli\u0161en\u00ed od konkurence dok\u00e1\u017ee vyst\u0159elit do v\u00fd\u0161in. Jako market\u00e9r se tedy m\u016f\u017eete v\u011bnovat soci\u00e1ln\u00edm s\u00edt\u00edm. Zn\u00e1t jejich prost\u0159ed\u00ed, v\u00fdhody i nev\u00fdhody pat\u0159\u00ed mezi d\u016fle\u017eit\u00e9 znalosti ka\u017ed\u00e9ho specialisty. L\u00e1k\u00e1 v\u00e1s pr\u00e1ce z domu nebo z cest? Pokud v\u00e1s l\u00e1k\u00e1 pr\u00e1ce na vlastn\u00ed noze, podnik\u00e1n\u00ed nebo pr\u00e1ce z domu, je online marketing jednou z mo\u017enost\u00ed, jak si takovou pozici za\u0159\u00eddit. M\u016f\u017eete se tak\u00e9 st\u00e1t digit\u00e1ln\u00edm nom\u00e1dem a cestovat po sv\u011bt\u011b zat\u00edmco budete svoji pracovn\u00ed dobu v\u011bnovat sv\u00fdm klient\u016fm z pozice online specialisty. Tento model je velmi l\u00e1kav\u00fd p\u0159edev\u0161\u00edm pro mlad\u00e9 lidi bez z\u00e1vazk\u016f, kte\u0159\u00ed cht\u011bj\u00ed poznat sv\u011bt a nezav\u0159\u00edt se do kancel\u00e1\u0159e. Online marketing umo\u017e\u0148uje pracovat jak pro agentury, firmy, tak i jako freelancer na vlastn\u00ed p\u011bst, kter\u00fd si m\u016f\u017ee pr\u00e1v\u011b v\u00fd\u0161e zmi\u0148ovan\u00fdch benefit\u016f u\u017e\u00edvat. Rozhodnut\u00ed je pouze na v\u00e1s. Cesta za flexibiln\u00ed pracovn\u00ed dobou stoj\u00ed p\u0159\u00edmo p\u0159ed v\u00e1mi \u2013 sta\u010d\u00ed se za\u010d\u00edt vzd\u011bl\u00e1vat pomoc\u00ed kurzu a sb\u00edrat zku\u0161enosti.                                                                                                                                                                                                                                                                                                                                                                                          3.3\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak se nau\u010dit v\u0161e o marketingu na soci\u00e1ln\u00edch s\u00edt\u00edch?","item":"https:\/\/www.certnakoze.cz\/jak-se-naucit-vse-o-marketingu-na-socialnich-sitich\/#breadcrumbitem"}]}]